Our
planet is the only planet on which we could live (of course, for now. At this
very moment, while I am writing this article, in progress are the last various
scientific researches, related to whether the possible survival of our species
on the other planets). And to us are to keep our mother Earth “pure” and
“clean”, in order to hand over, to the next generation, on keeping. Instead of
being responsible in safeguarding the health of our planet Earth, we are quite
careless and damage it in the most diverse possible ways. Especially in its
nature. But, the nature strikes back thought the most various nature disasters.
Every day we are the witnesses’ of destroying earthquakes, which are so
powerful that liquidate even the biggest cities to the ground, great and
terrible floods that carry all before itself by causing, at the same time,
large agricultural losses, quiet dangerous acid rains to the devastating
hurricanes and tsunamis. It shows to all of us, how severe is our planet Earth,
in fact, violated by our not caring about its health, bustling urbanization,
exploitation its natural resources, such as deforestation, exploitation of its
oil and coal, disregard for its flora and fauna and pollution of both; its
waters and air.
Oriflame
has
recognized the greatness of this problem, thus it started to produce the Eco
beauty products, for the main two reasons. Firstly, in order to allow for us to
use from nature its best features to maintain beautiful and secondly, in order
to give a more than deserved, credit and gratitude to nature and, at the same
time, by expressing its admirations thought respecting and protecting the
world’s natural beauties and flora and fauna. Since, this is a very broad
theme, which deserves a serious approach I’ve decided to split into the two
main parts- one will deal about protecting our nature, in generally speaking
(it is more than obvious that it is the ONE :-)) and second one will deal with
the same issue, but from a slightly different perspective, how the nature can
be in the service of our beauty.
Being
committed to safeguarding the environment, Oriflame
has partnered with 4 organizations dedicated to social responsibility,
naturalness and care of the environment.
Ø Fairtrade
International (FLO) - FLO-CERT is a global
independent certification company, which main duty is to inspect producers and
traders, in order to ensure they comply with Fairtrade standards;
Ø EcoCert-
by possessing its certification
guarantees that natural and organic ingredients in our certified products are
sourced in a sustainable way);
Ø Vegan-
this practically means that in Oriflame’s products you can’t find any
ingredients derived from animals, which could have been used in the production
or manufacturing of products certified by the Vegan organization. This
organization deals with the constant promotion of the reduction of animal use,
and, at the same time, it strongly supports animal welfare; and
Ø FSC
(Forest Stewardship Council) - presents
an independent, non-governmental, non-profit organization, which promotes
responsible management of the world’s forests and is supported by all of the
main global environmental organizations, such as WWF and Greenpeace.
So,
Oriflame DOES care about:
1. BEAUTIFUL
RELATIONSHIPS;
2. TRADING
FAIR;
3. CARING
FOR THE ENVIRONMENT;
4. ANIMAL
WELFARE; and
5. SUSTAINABLE
FORESTS.
