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Oriflame unveils new HairX Care range with unique scalp benefits

Oriflame know that women have a deep emotional connection with their hair, and that a ‘bad hair day’ is often synonymous with simply having a bad day. But with the new HairX Care range you can feel confident every day! 
You can now take on the world with hair that looks and feels truly amazing. Oriflame’s new generation of HairX Care sources extraordinary ingredients which benefit your scalp and hair, unlocking the nourished beautiful hair you’ve always dreamed of. The eagerly anticipated new range of HairX Care is the first for Oriflame to use the effective active ingredient 6-GINGEROL. Intensive research performed by Oriflame Research Institute has shown that 6-GINGEROL, a compound found in ginger, offers extraordinary anti-oxidant*, soothing* and purifying benefits that help to protect the scalp, resulting in beautiful nourished hair.
*in tubo and in vitro tests
Developed to target the source of hair
New HairX Care has been specially developed to nourish your scalp, the birthplace of healthy hair. The new and improved HairX range is now formulated with powerful antioxidant 6-GINGEROL which helps to protects the scalp, giving visibly healthier hair from root to tips. Just as beautiful flowers need nourishment from the root, a healthy scalp is the foundation for beautiful hair.
Best of nature and science
To ensure your hair gets the exceptional attention it deserves, each of the products in the dermatologically tested HairX Care range contains a combination of 6-GINGEROL and hair type specific ingredients. Each of these effective blends ensures amazing results that you can see, feel and touch. By harnessing the best of nature and science, HairX provides the ultimate care for your hair in an innovative and effective way.
Endorsed by professionals

HairX has been highly recommended by leading hair expert and celebrity stylist Karl Eklund. Karl says: “Hair is the most important attribute of women’s beauty and confidence. To achieve the best possible looking hair Oriflame has created a high performance hair care range without compromising the tender, love and care your hair deserves. I personally love the new generation of HairX Care for the shine, softness and premium fragrances it gives to all kinds of hair.”

The HairX Care Range
The HairX Care portfolio offers solutions for all hair issues:

Colour Protect – for coloured hair
The combination of 6-GINGEROL, baobab leaves extract and UV filter offers high protection to keep hair colour brilliant and intense for longer.

Volume Boost – for fine hair
A weightless formulation cleanses the hair and adds magnifying bouncy volume. While 6-GINGEROL cares for the scalp, ceramide complex helps to strengthen the hair fibre and improve the volume.

Dandruff Rescue – for a flaky scalp
Dandruff relief system helps to purify the scalp and prevents visible signs of dandruff. A combination of 6-GINGEROL, salicylic acid and menthol fight the main causes of flakiness.

Restore Therapy – for damaged hair
This repair system combines powerful ingredients 6-GINGEROL, argan oil and natural hair lipids. This formula helps to restore, combat damage hair or protect hair from damage and gives 9 times more protection to the hair strand*.
*Against damage due to repeated combing- Hair X Restore Therapy shampoo & conditioner vs. basic shampoo  

Shine Reviver – for dull hair
First-class ingredients like diamond powder combined in the luminazing system with 6-GINGEROL and smoothing agents to illuminate and hydrate your hair restoring their natural shine and glow

Pure Balance – for oily hair
This normalizing system for oily hair combines 6-GINGEROL with tea tree oil to effectively reduce oiliness and rebalance the scalp. Hair feels clean and fresh for longer.

Smooth Control – for frizzy hair
Hydrolyzed keratin together with 6-GINGEROL and shine boosting ingredients act as an anti-frizz system for unruly and frizzy hair. As a result the hair looks super smooth, silky and shiny.
Strength Fortifier – for weak hair
A powerful strengthening system for fragile and weak hair helps to reinforce the strand from the root for stronger, healthier and shinier looking hair. With 6-GINGEROL and the active ingredient yeast protein helps to boost keratin levels, leaving hair feeling stronger.

About Oriflame
Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.5 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.


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