The A-lister made her Oriflame debut at the Gold Conference in August where
Oriflame consultants and employees came together to celebrate its 45th anniversary.
“The Gold Conference is such an exciting event and the perfect opportunity to celebrate Oriflame’s
exceptional commitment to beauty. Oriflame products are such a joy to use and they deliver results on every level, they truly do make dreams come true!” says Demi Moore.
As one of Hollywood’s most sought-after actresses, Moore’s acting career took off in the 1980s, when she starred on
the long-running daytime drama General Hospital. Moore went on to star in such
iconic films as St. Elmo’s Fire, A Few Good Men, Ghost, Indecent Proposal, Disclosure
and G.I. JANE, to name a few. Following a brief stint away from Hollywood to raise her three daughters, Moore returned to the screen and starred in Charlie’s Angels: Full Throttle, Bobby,
Flawless, Happy Tears, and The Joneses amongst others.
She was most recently seen in financial thriller, Margin Call which received the Robert Altman Independent Spirit Award for Best Ensemble Cast and what New York Magazine calls “the performance of her life”. Moore made her directorial debut in the acclaimed Lifetime Original Movie Five, an anthology of five short films exploring the impact of breast cancer on people’s lives.
The film landed her a 2012 Director’s Guild Nomination. Earlier this year, Moore signed a multiproject development deal with Lifetimeas the executive producer of “The Conversation” hosted by renowned photographer Amanda de Cadenet. The series premiered on 26th April 2012
to rave reviews and aims to provide a refreshing and modern take on celebrity
The hour-long programme features intimate interviews with high-profile celebrity role models and every day women about a variety of topics that are universal to all women. Moore will next begin filming Very Good Girls alongside Peter Sarsgard, Dakota Fanning and Elizabeth Olsen. Demi Moore is not only one of the most highly sought after actresses and style icons known worldwide, but her involvement in charities to help improve women’s plight in the world and her undeniable beauty have
made her a true inspiration for women today.
Demi’s new range encapsulates strong, modern women and is representative of Oriflame’s dedication to empowering women around the globe. Says Demi Moore - “I really love that
Oriflame empowers women by giving them the opportunity to start up their own businesses and I am
delighted to have created a new cosmetics range with them.”
The fairy tale inspired collaboration sees her transformed into an enchanting Snow White, captivating Red Riding Hood and a dazzling Cinderella, bringing out a mesmerising new side to the
Demi says, “It was so exciting to team up with Oriflame and together we’ve created indulgent
beauty products and on-trend sophisticated accessories that every woman will adore. As an actress,
I absolutely loved playing the fairy tale characters and hope that women everywhere can be the star
of their own fairy tale!”
With a wide selection of products launching from Catalogue 13 to January 2013, the stunning More by Demi collection oozes intensity, sensuality and indulgence. From lipsticks and nail polishes to body butter and eau de parfum, the beautifully crafted range enables every woman to have a taste of
the Hollywood lifestyle. An eye-catching accessories range including a glamorous black faux-leather hobo bag and an exquisite collection of classic jewellery will also be available.
The range launches in Catalogue 13 with the gorgeous More by Demi Eau de Parfum which embodies Demi Moore’s scintillating allure and sophistication.
Here at Oriflame we believe every day should have its golden touch and it’s that little extra of sparkle that makes us feel more beautiful, more feminine and seductive.
More by Demi perfume gives you all that and more. The prestigious golden bottle and matching cap is very innovative and modern yet oozes class and elegance. The design was inspired by a chic clutch bag that was on the arm of every important socialite at highprofile events in and around Hollywood.
It mirrors L.A glamour and tempts you with a taste of the high-life, bringing out the diva in us all.
The perfume is an oriental floral fragrance with top sparkling notes of surprising velvety and juicy white peach, bewitching ylang ylang flower and fizzy green mandarin. The heart of the scent is very feminine and sensual with beautiful white flowers such as jasmine sambac, orange flower and
the heliotrope flower. They all fuse together to create a very elegant and sophisticated harmony.
The dry down comprises of fine ingredients such as creamy sandalwood, suave lilac mingled with the long-lasting white musk. – A truly divine fragrance that will turn the heads of every passing
Catalogue 13 doesn’t end with the perfume launch. Oriflame welcomes More Indulgence for velvety smooth skin and dazzling Hollywood hair with the introduction of More Body Butter, More
Shower Cream and More Hairspray Brilliant Shine.
The rich, creamy More Body Butter moisturises and delicately scents the body leaving skin beautifully smooth and nourished, while the More Shower Cream indulges skin with creamy foam
for the ultimate pamper experience leaving you feeling wonderfully refreshed.
The luxurious More Hairspray Brilliant Shin gives hair the ultimate boost and instant long-lasting hold. The special shine agents and style polymers in the spray give added shine and leave hair looking extra healthy and glossy – perfect.
Hollywood hair as we enter into the party season.
Oriflame also welcomes a gorgeous new bag to Demi’s collection. The More Bag is a luxurious black imitation leather hobo bag, with braided shoulder strap and added tassel detailing for extra catwalk style points. – A definite musthave for Oriflame’s fashionistas out there.
Demi Moore’s range will be on sale from 20th October